There is no arguing that SMS marketing is offers a personal, cost effective and fast way of deliver a message directly to your audience. Delivery is guaranteed and there is no need for the recipient to be in a Wi-Fi area, be logged on or take any action to receive the message other than to simply open it. With this said it is important to use your SMS marketing well and professionally.
We are now used to using mobile phones to do everything we once needed a laptop or PC to do and this includes email. Over the years consumers have been used to receiving email messages to promote goods and services, so much so that most of us have become immune to it. Emails barely get read straight away and therefore trying to generate an immediate response isn’t easy.
Without doubt, for people using mobile phones to manage their messages, SMS texts are by far the most reliable way to generate a quick reaction. You can be as formal or as informal with text marketing and people know exactly how to read and reply to them without the task becoming time consuming and taking up too much of their time.
With SMS marketing you are marketing with confidence knowing that over 90% of texts are read within 5 seconds and generate an immediate response.