The use of Social media has exploded over the last few years and as a business (small or large) or entrepreneur you need to using social media as a way of increasing your brand awareness, increasing your sales and of course establishing a business relationship with your clients, customers or prospects.
The beauty of social media is that it offers you a cost effective way of promoting your brand and products in an effective and instant way. Social media is part of our everyday lives and with the growth in the use of smartphones, this offers a huge business opportunity. The ability to deliver your company messages in a quick, effective and cost efficient way via methods that the customer or prospect feel comfortable with.
The key is to grow your audience. The use of Facebook, twitter, LinkedIn, Google + and other social networks mean you have a captive audience all happy and willing to interact with you and all potential returning customers.