Your PPC Campaign Managers Will Ensure That:
What Is The Click Through Rate?
Simply put; the click through rate is a measure of how often your ads are clicked in relation to the number of times that the adverts are shown.
Why Do Click Through Rates Matter?
Click through rates matter because they affect the whole ‘quality score’ of your Adwords campaign. Our PPC specialists will ensure that your campaign:
- Gets the highest possible click through rates
- Maintains a high quality score for each of your keywords
Remember that conversion rates are also as important as click through rates. People who search online will normally visit a few websites before making a buying decision and with this in mind, being in top position is not necessary. It is important to deliver the correct information as quickly as possible and converting your visitors into sales or enquiries will have a number of relevant influences including the content on your landing page and website.
It is important that you focus on converting visitors and leads into sales or enquiries in order to maximise your return on investment. Remember that with Google AdWords you pay for each click that generates a web visit.
It is also important to focus on ‘cost per sale’. You need to monitor carefully the cost of generating traffic and how much it is costing to make a sale. Our PPC team will report to you regularly advising you how to maximise your advertising spend and get the most from your campaign return.