Link building involves getting other websites that are on the internet to ‘link’ to yours. When you visit websites ‘hyperlinks’ are used as a way of navigating from one page to another and also in between websites.
So how do search engines use links? The search engines use these links to crawl websites and the links between websites. Link building is one of the most important parts of SEO and these links inform the search engines of the importance and relevance of your website. The more quality links you have pointing to your website, particularly from authoritative websites, the better.
As an overall part of your SEO strategy, our experienced link building team will use our proven link building techniques to build high quality links with other websites putting you ahead of your competitors.
These links are some of the best links you can build. They are links that people use within the content of their website and editorially, point to your website as a reference for their reader. As an example, a blogger may refer to your website when writing about your industry and use your site as a reference point. These are called natural links and hold good weight with the search engines.
Manual Outreach Link Building
These types of links are ones that would be requested from website or blog owners following initial contact from the link builder. A valid reason is given for the site owner to link to your website based on relevance to your industry.
Self-created, Non-editorial Links
These sort of links are deemed as ‘low value’ links with the search engines and as they are not editorially linked carry less weight.
Our specialist team of content writers will create some content for you. This could take the form of relevant posts, something interesting, informative and then distribute the content across the internet. We will use our outreach techniques to connect the content with others and build links.
Overtime as we build relationships with influencers what will happen is that your content will be linked to without you needing to request links and we start to build momentum with key industry influencers who will link to your content and distribute your content on your behalf.
Our professional team of content writers will source suitable publishers for your industry and approach them with content that can be published on their blog. This offers them an expert opinion /contributor which will enhance their blog and reputation and provide them good quality content to publish. This will link back to your website thus enhancing your link profile and build valuable links. The key to this is ‘quality content’ as it has to offer value to all concerned, the blog owner and of course the reader. This type of link building has been abused with some in recent years and Google is now clamping down on low value content being linked in this way. With this in mind we will provide you with high value content and reputable links that will enhance your profile with the search engines. Optimising this content is also a vital part of the process, ensuring that the content is not over optimised. It’s all part of the process for our team of SEO experts.
Broken Link Building
Our Link Building experts have specialised tools that monitor these types of pages with a view to creating link building opportunities. As a professional link building team we will only link to high value relevant content which will enhance your link profile with the search engines.
Reclaiming links is not the same a broken link building. The aim is to source links that once linked to your website and now do not or to source potential links from brand mentions, use of images etc.
Some useful sources of link reclamation would include:
404s – These are links that once pointed to a page or content on your website that no longer work. We monitor your website regularly for 404 errors and then contact the webmasters in order to provide the new appropriate link. This maintains your profile with the search engines and avoids Google error warnings that you have soft errors within the search engine results pages.
Non-linking Brand Mentions – Sometimes people will write about your website or your product and will mention your brand name. Innocently they will do so without linking to your website and we will contact the publishers and ask them to link the brand mention to your website. This again helps maintain your link profile and helps your SEO efforts in passing ‘link juice’ from the host site to yours.
Non-linking Images – It is very common to find that other websites have reproduced images you may have used on your website. You may be agreeable to them doing this but it is protocol to offer attribution links to owner of the image. As such this is an excellent way of building links.
Again the SEO and Link Building Experts at Soar Online will use our specialist software to monitor the internet 24/7 for content and images that offer an opportunity to secure links for your website.