All email campaigns should be clear and concise and within the guidelines laid down by the information commissioner. A well planned email campaign should:
Email marketing is still one of the chosen forms of direct digital marketing for companies. Email marketing can be an excellent and productive way of transmitting both marketing and information messages to clients, customers and prospects and is a vital part of building brand awareness, customer loyalty and of course promoting your business messages to the widest possible audience.
A professionally managed email campaign will deliver excellent conversion rates from a focused audience. It is important to ensure that your email campaigns are compliant, dedicated and categorised to ensure that you get the best chance of interacting with your prospects or clients.
Soar Online have dedicated account managers who will manage your email campaigns thus you benefit from years of experience and knowledge of what will work for you and what won’t. There is nothing more frustrating than setting up a campaign to find that it has little or no response. Email campaigns have to be set up correctly and managed professionally.
At Soar Online we adopt these principles with client campaigns:
To ensure you get the best return on investment we are constantly testing various elements of your campaign. Some of these include:
Email data is a very important asset for any business. However it is very important to ensure that your data is current and applicable to the marketing message you are sending.
It is best practice to let your customers know how many emails to expect from you.
With emails managed through various devices it is now very easy to ‘swipe’ to delete your email it is important to keep your brand in front of your customers. However you can over-do it and bombarding your customers with emails will not endear them to remaining on your list. The frequency of your sending emails will depend on your business, products and customer base and you will have an idea of tolerance levels in this regard.