Content writing is one of the most important tasks when planning your digital marketing campaigns. Good content is the cornerstone of all successful online marketing campaigns; delivering interesting, compelling, easy to read pages keeps your visitors on your website and engaged with your information.
But is writing content for online publication the same as preparing it for offline publications? The answer is a resounding No! While you are encouraged to write content for your website visitors, unless that content is optimised correctly for the search engines you will not get the traffic and hence your content will remain unseen by the masses.
Soar Online have dedicated experienced content writers that help you engage your content with the wider audience by writing engaging interesting content and at the same time ensuring that the search engines will love it.
Almost anyone can add content to a website. Simply open a new page, add stuff it with content and images and you’re done, right? Well no, not really. Adding poor or thin content to your website and not optimising it correctly (including the image attributes) is not a good idea and failing to meet the quality scores expected by the search engines will undoubtedly damage your search engine rankings and could lead to penalties resulting in your website dropping from the results pages with some speed!
Simply put; if you want your content read by the many and ranking well with the Search Engines then you need a structured marketing campaign managed by Soar Online!
History shows us that people in general are far less likely to read long pieces of text on a computer screen compared to content in a published document. It is shown that reading a computer screen is in general 25% slower than reading from a newspaper and most brand the experience ‘not as pleasing’. With this being the case we have learned over the years that people tend to: