Scalable projects can ensure you are getting the most out of your search engine optimisation budget and can help boost your organic SEO performance across the board. They require monitoring and direction from management, to ensure that SEO is the main priority for all aspects of marketing, but they can yield excellent results for your online presence.
Whilst individual page optimisation may have been your bread-and-butter SEO strategy, it restricts your results to that particular page. If you were to use scalable SEO, however, your efforts can be amplified across every single page on your website for much more widespread results. This can prove particularly useful if you need to show evidence that SEO can produce results, or if you need results faster.
Scalable SEO will have a larger impact, and therefore be easier to measure, but it can prove difficult to filter down to what particular projects or actions produced or contributed the most to those results.
Here are a few examples of Scalable SEO projects:
1. Modifying Default Title Tags
Title tags are very influential to the SEO of a page and have been for a long time. Title tags are usually populated with a default formula if a custom title tag hasn’t been specified manually. If you find yourself with duplicate or stale and un-optimised title tags, take some time to modify the defaults for your templates to give your pages a fairly easy boost.
2. Update Your Page Templates
Themes and templates are often built for aesthetics as opposed to having a solid SEO foundation. A few tweaks can often prove very effective, and will improve the performance of each page using that template. Use of schema code / structured data and accurate H1 tags will have significant positive impacts on your pages.
3. Minimise Duplicate Content
We’ve covered the subject numerous times, so stop it! Duplicate content creates a bad user experience, and a bad user experience is a no-go in Google’s eyes. Use 301 redirects to point duplicate pages to their main source, for starters. Also ensure that your domain is either HTTP or HTTPS, not both!
4. Manage Page Speeds
AS we mentioned, Google likes a good user experience, and a quick website makes for a happy user. Ensure your images are optimised for filesize and keep your website free from code bloat to help this. If you need to take it a step further, try using a caching plugin for a quick boost.