The days of battling for an exact-match domain are long gone, and whilst domain names don’t hold the same weight they used to in terms of SEO, you’d be surprised just how powerful the right domain name can be in a marketing campaign.
Most small businesses operate fine with just one domain name, but companies of all sizes can utilise multiple domain names with great effect. By having multiple domains in your repertoire, there are plenty of fantastic marketing opportunities that will be become available. Best of all, domains are highly versatile and can be used in many different ways with very little effort, time or monetary investment.
Let’s take a look at just some of the ways you can leverage a domain name as part of your online marketing campaigns:
Highly Targeted Campaigns
A specific domain name can be very useful if you’re considering running a one-off marketing campaign that focuses on a particular segmented audience. Some common scenarios include special events, giveaways, competitions or loyalty programs. By using a unique domain name that points to a landing page, you can:
- Tailor the content specifically for the audience you are targeting
- Test new creative ideas
- Try out new tones and feels that are different to your usual corporate messaging
- Track the results of your campaign much easier
Specific Services and Products
It’s an often under-utilised way of marketing, but sometimes it makes perfect sense to brand a particular service or product with a unique domain name. Coca-Cola for example, uses many different unique domains for certain products, such as dietcoke.com, minutemaid.com and Dasani.com.
It’s a heavily saturated market, but there are plenty of options available when it comes to using domain names in to boost your marketing. It’s important to take user intent, memorability and search habits into consideration. Some examples to consider:
- Particular days or events – for example blackfridaycomputerdeals.com
- Seasons or holidays – christmasexperiences.com
- Locations – bestbakeryinbirmingham.com
- Slogans and taglines – teachamantofish.com
There are plenty of resources available for inspiration, such as services like NameStudio. NameStudio will assist you in brainstorming and will offer relevant suggestions and unique ideas that can help your brand or domain stand out from the crowd.
Before you rush out and buy hundreds of domain names, make sure you have a solid strategy in place for your overall marketing campaign first. With a good domain name strategy in place, you can use a few additional domain names to enhance your marketing efforts, which could help create more opportunities to grow your business and keep your existing customers and clients highly engage