Google Birmingham Digital Garage Review

Being a Digital Marketing professional in Birmingham, I must say I was delighted to see the Google Digital Garage open a pop-up store in the City Centre.

For those of you that don’t know, in 2015 the ‘Digital Garage’ was launched by Google offering free courses and qualifications for people that wanted to advance their skills in the Digital Marketing industry. The courses cover a wide range of topics including Social Media, Coding, Starting a Business and more.

Back in 2016 I was made aware of the Digital Garage by a colleague of mine, I instantly looked it up online. I was immediately impressed with the courses that were on offer, I actually ended up completing their ‘Digital Marketing Fundamentals’ qualification. After hours of tutorial videos and research I passed the final exam with a score of 46/50.

Over the last couple of weeks I have seen numerous tweets, articles and publications from Birmingham companies recommending the Digital Garage, so, I decided to sign up for the ‘Social Media Strategy’ course to see it all for myself…

Upon entering the pop-up shop I was really impressed with the space/set up. The walls were covered Google branding, facts, stats and case studies. One fact in particular really caught my attention, it said: “In 2017, over 90% of jobs require some form of digital skills, yet 12.6M people don’t have the basic digital skills necessary for work”.

For our course we had two tutors; Gori & Pete. Both of them were very ‘clued up’ on Social Media and even gave a couple of insights into how Google rank a business’ Social Media engagement for SEO factors. We covered all aspects of Social Media Strategy including setting targets, which platforms to use, paid advertising, hashtags, engagement and much more.

See below a few examples of the topics we covered:

To download the PowerPoint presentation FOR FREE follow the linkgoo.gl/akRcdd

Overall I really enjoyed the session, there was plenty of useful information and the staff couldn’t do enough to help you out and even took questions at the end. Not only that, but now that I have completed the course I qualify for a 45 minute 1to1 session with an expert!

I would highly recommend the Digital Garage, have a look at the courses available and find time to attend, not just Digital Marketers, business owners and ‘tech savvy’ people… EVERYBODY should want to learn and advance their digital skills. Whether you are already skilled in the industry or completely new, this is the perfect place to get all the basic skills.

Having digital skills is so important in today’s world even the most basic things in life have now integrated with technology e.g. grocery shopping, ordering a taxi, paying for your parking ticket, ordering a takeaway… you name it, there is probably an app for it!

Once you have your basic skills in place, companies like ourselves can offer specialist advice and training courses on the more in-depth skills. If you are a business owner it is vitally important for you to understand how Digital strategies can affect your business, good and bad.

The Google Digital Garage will be open for the next 6 months, you can either book a course online using the link below or pop into the shop; 134B New St, Birmingham, B2 4NS, Birmingham, United Kingdom

Link: https://events.withgoogle.com/birmingham-garage/#content

Five Ways Voice Control Will Affect Your SEO

Voice control is becoming a bigger part of how people search for content – so much so that is expected that half of all searches will be conducted vocally by 2020. Microsoft’s Cortana now has over 100 million monthly users, proving that voice searches are not just a fad.

Soar Online has put together some top tips to ensure your website doesn’t get left behind in this changing landscape.

Target Longer-Tail Keywords and Phrases

The majority of people will use much longer search terms when they are speaking compared to when they are typing. Voice searches allow users to be much more specific when they are searching Google, so instead of typing in “Cheap Hotels in London” they may say “Where are the cheapest hotels to stay near London Euston station?”

These longer tail searches can be of great benefit to your website by bringing qualified visitors who are more likely to purchase a product or make an enquiry – due to the specific nature of their search.

Don’t be afraid to target these search terms and phrases.

Remember To Use Conversational Language

The way people talk and the way people type are two completely different beasts.

When optimising your website it is important to use language that seems natural and flows – speaking in the language of your customers has been good SEO practice for a long time. And with the rise of voice searches, it’s only going to become more important.

If people are in rush they won’t voice search by saying “automotive repairs” they will say “where can I get my car fixed”. The solution to this problem is to create content on your website that uses the natural language which your customers would use.

This could be the difference between a user finding or not finding your site with their voice search.

Structure Your Content Around Answering Questions

The vast majority of voice searches will be in question format – which is a natural fit for how people find their content. To help your website reach the users who are asking these questions you need to provide them with concise, definitive and accurate answers.

One of the easiest ways to do this without majorly affecting the content that traditional searchers are looking for is to set up a FAQ’s (Frequently Asked Questions) page. Using tools including Answerthepublic or StoryBase, can provide you with the questions based around particular keywords – then all you have to do is provide the answers.

Doing this will bring you closer to the top of the search engines and closer to your desired audience.

Make The Most Of Local Listings

Research shows that users engaging in a voice search, are three times more likely to ask for local information, rather than broader searches. It is imperative that you are correctly prepared and optimised for local listings.

  • Register your website with the relevant local directories (Goolgle My Business for example) and get all of your businesses vital information up-to-date.
  • Google is looking for reviews of your business, so encourage your customers to leave positive feedback on their experience – but do your best to respond to any negative reviews in a professional manner.
  • Schema mark-ups are perfect for highlighting your important local information to Google.

Make Your Website Mobile Friendly

It will come as no surprise that a large proportion of voice searches are conducted through mobile phones – so having a site that is correctly optimised for mobile visitors is a no-brainer.

When looking at your website make sure the content, structure and layout are all compatible with mobile – otherwise anybody who has found your website through voice search is likely to head straight to your competitors.

Keeping your content succinct and relevant, ensuring fast load-times and clean user experience are all essential components of optimising your website for mobile.

Like it or not voice searches are here to stay, make sure your website doesn’t get left behind.

What is ‘Schema’ and why is it so important for your SEO?

One of the latest and most important techniques in the SEO industry is called schema markup. Surprisingly a large number SEO professionals ignore this when it comes to putting together SEO plans… and it’s a big miss! Schema is quite technical and can be difficult to grasp, but once you know how to implement it properly you will see a significant increase in your SERP.

What is Schema?

Schema is essentially code that needs to be added to the back-end of your website/page to help Google provide more informative results to users. Schema is similar to ‘rich snippets’ – so if you have used that before then you are on the right path.

What does Schema do?

As it stands Google bots can read what your content says, but Schema tells Google exactly what your content means. For example if I was to post this blog and signed it off with my name as the author ‘Callum Earl’ Google will read my name but treat it as a couple of random words. By using the Schema markup correctly, I am able to tell the Google Bots that ‘Callum Earl’ is in fact the author of the article. The search engines can then produce better results for somebody that searches for ‘Callum Earl’.

A classic example is ‘Paris Hilton’… Google can read the words but does not know how to categorise it – is it a Hilton Hotel in Paris or is it the celebrity? Schema helps Google understand.

This is the official description from Schema.org:

Most webmasters are familiar with HTML tags on their pages. Usually, HTML tags tell the browser how to display the information included in the tag. For example, <h1>Avatar</h1> tells the browser to display the text string “Avatar” in a heading 1 format. However, the HTML tag doesn’t give any information about what that text string means — “Avatar” could refer to the hugely successful 3D movie, or it could refer to a type of profile picture—and this can make it more difficult for search engines to intelligently display relevant content to a user.

Is it hard to implement Schema on a website?

In a word, no. If you already have knowledge of HTML coding you will more than likely be able to implement it straight away. Schema still uses HTML the only difference is adding bits of Schema.org vocabulary.

Where did Schema come from?

The official Schema website; schema.org was actually created by Google, Bing and Yahoo. It’s very rare for industry leaders and competitors to come together and help each other out, but in this case it benefitted all parties involved.

Why is Schema so important?

Quite simply websites that utilise Schema markup will rank better on search engine results than ones that don’t. In recent studies it was found that less than 1% of websites on the World Wide Web are using Schema correctly. It’s hard to determine exactly how much difference it will make on your results, but by using it it’s more than likely you will have an advantage over your competitors.

Schema can be tricky to implement if you are beginner or if you have a limited amount of HTML knowledge. If you would like any further advice on Schema or would like to arrange a meeting with one of our SEO experts then please feel free to get in touch.

Useful Ways To Use Google Trends

Google Trends offers users a tremendous insight into current trends and topics, helping you understand what people are searching for and when they are searching for it. Soar Online have put together a list of ways you can use Google Trends to your advantage.

Track Trends

One of the main ways to use Google Trends is to track the phrases people are searching for and how those searches rise and fall in popularity. When using the trend graph it is important to remember that it doesn’t provide exact search numbers, instead the searches are scored out of 100.

100 is the peak interest, a value of 50 means that the term is half as popular. Likewise a score of 0 means the term was less than 1% as popular as the peak. From here you can see if the particular search term you are using is on a downward trend or if it is indeed growing in popularity.

Compare Search Terms

Google Trends is also a useful tool for comparing different search terms to see which is more popular and at which times of the year interest is at its highest. This can be vital if you are debating which search term you would like to target when optimising your website.

Compare With A Competitor

Every business wants to know how their competitors are performing or what they are doing to drive traffic to their website. Google Trends is the perfect tool for looking at brand searches and finding out how you compare with the other business and websites in your industry.

If you are falling behind your competitors in brand searches, it is important for you to increase your brand awareness activity to help bring you up to speed.

Find Seasonal Trends

When planning a Pay-Per-Click campaign, then looking at seasonal trends can be of great help. If you are planning a PPC campaign around an event such as The Grand National, there is no point spending your money in December, when there is no interest.

Using Google Trends you can see that the interest peaks in March/April and this could be the ideal time to run a campaign based around this search.

Compare Trends & Demand In Different Countries

Google Trends can also provide very useful information on how searches rank in different countries, giving you an idea about how you may want to alter your optimisation if you are looking to generate traffic in a foreign country.

Google Trends can be a very useful and powerful tool in your marketing campaigns, particularly when you are looking to target specific times of year. Using the trends tool in a correct way can bring great benefits to your website.

Google Quick Answers – The Beginners Guide

The Google Quick Answer Box is becoming an increasingly powerful tool for companies looking to maintain a strong digital presence. Google has been increasing the number of queries that receive a quick answer box over the past couple of years, rising from 20% in December 2014 to 30% by May of 2016.

It is important that your website is well represented within these answers, which provide users with fast, easy-to-digest answers at the top of the search results page – without them having to actually click through to the website.

Google determines which answers are shown by pulling them from high-ranking, authoritative websites which Google is confident will provide the right answer for the users. In general terms the quick answer box is used to respond to queries in search engines which begin with ‘what is’ or ‘how to’.

The Quick Answer Box s is only going to become more and more significant with SERPS, so ensuring your company website is correctly optimised to answer these questions can help you stayed ahead of industry competition. Here is the Soar Online guide to Google Quick Answers.

Understand The Key Factors For Quick Answers

At the moment there is no real set formula or method to help push your website into the Quick Answer Box – however there are certain common criteria that brands which appear seem to share these include:

  • Websites which have 1000 or more referring domains
  • Pages which have a ranking within the top 5 on Google
  • A word count of 2,000 or less on the webpage
  • Pages which consistently have strong user engagement

The main thing to take away from this is Google is looking for sites that provide the user with rich and informative content. Having strong engagement with users, shows Google that your content is high in quality.

Fulfilling these criteria will make your website appealing to Google and boost chances of reaching the Quick Answer Box.

Find and Exploit The Best Opportunities

Looking for the best for opportunities and queries where you think you can reach the Quick Answer Box is very important.

Currently only one site can occupy the box, so making sure your page has the necessary domain authority and engagement rate is of vital importance. Using keyword research and SEO software can become an extremely handy asset.

Research the keywords which drive high traffic and have already made into the Quick Answers. Look at the pages that are ranking in the Quick Answers and look at ways you can outperform them and move your own page into the top position.

And again make sure the page you are optimising for the Quick Answers fulfils the criteria mentioned earlier in the post.

Correctly Optimise Your Page For The Answer Box

This is perhaps the most crucial part of the whole process.

On Page Optimisation: Following the best practices for your on-page optimisation is a no-brainer. Targeting your keywords and using them correctly in page titles, H1’s, H2’s, using internal links and images in the text is of great importance.

It is also vital to remember that Google wants to pull the answers from your page very quickly. Make sure the answer to the question is including in the opening paragraph and consider using bullet points – as these are becoming more and more appealing to search engines.

Off Page Optimisation: Using content distribution and cultivating backlinks is another important factor to consider. This will draw attention to your websites content – which should lead to higher rates of engagement with users in terms of shares, likes etc.

All of these factors can help push your content higher up the SERPS and make you an authoritative source in eyes of Google.

Technical Optimisation: There are several technical optimisation aspects your website can use to help with Quick Answers. Using schema mark-ups will help Google quickly interpret your content and pull out the correct answers.

Also ensure your site is correctly optimised for mobile users, as we all know that the majority of content is now viewed on mobile devices and any sites not correctly optimised suffer in the search engines.

Following these simple steps from Soar Online can help you increase your page ranking and reach the Google Quick Answer Box.

Remarketing – What Is It & Why You Should Be Using It

Remarketing has become one of the most powerful tools at the disposal of marketers in recent years and if your website isn’t using remarketing, you should be seriously considering it. In an ultra-competitive online market place, remarketing can give you the edge of competitors.

What Is Remarketing?

As we mentioned remarketing is one of the most powerful tools on the internet and it is something we all experience on a daily basis. Remember when you were looking at those tickets for the football or when you were looking at that bed online – then suddenly the next website you were on displayed an ad for the very same product? That is remarketing.

Businesses who use remarketing on their websites, have a piece of code on specific webpages which adds a cookie to your PC and browser. This then allows the website to display those products on any website or page that is part of the Google Display Network. They can also show products through sponsored Facebook Ads.

It is all about marketing products to users who have visited your site, but didn’t convert into customers.

Most sites can only convert maybe 3% off their visitors. With remarketing you’ll be able to continue to work on the remaining 97%

Why Is Remarketing So Effective?

Remarketing has become so effective and popular, because it allows you target a specific audience who have already visited your website and are aware of your brand.

It allows you to consistently put a product or service that you know people are looking for in front of them at every given opportunity. This is one of the main reasons that remarketing campaigns see a much higher return on investment (ROI) than the vast majority of other marketing campaigns conducted on the internet.

According to ComScore – Remarketed ads lead to a 1046% increase in branded searches and a 726% increase in website visits after 4 weeks of remarketing.

How To Start A Remarketing Campaign?

To start your remarketing campaign you will need to ask your web developer to add either the Google Remarketing code or the Facebook pixel to your website header. This can be found within Google Adwords or your Facebook Page Ads Manager.

From here you then have to build audiences based on what you want to sell and then also decide how long you wish your campaign to run for. Generally remarketing campaigns run in cycles of 30, 90 or 180-day cookies – this all depends on the sales you wish to achieve and the urgency of making these sales.

With these cycles it is all about getting the message out there and converting those users who visit your website into customers.

Then you have to build your audience, which can be as broad or specific as you wish. But really you want to be targeting a very specific group of people – anybody can target people who visit your homepage. The power of remarketing comes from drilling down to those audiences who buy your products.

You may wish to set your remarketing campaign to target the users who visit homepage>view a product>add to basket but then leave the site. Remarketing can help you bring back those who add to the basket but don’t complete the purchase.

Considering the average abandonment rate for retail in 2016 was slightly over 70%, it can be incredibly effective.

Once you have figured out the audience you wish to target with your remarketing, you can then refine the ads that you wish to put in front of them. Tailor it to their browsing, products they have looked at or any other relevant data.

For a no obligation consultation on your Remarketing Campaign, please complete the form below

Things You Should Know About Invalid Clicks On Your AdWords Campaign

Each year invalid clicks cost online marketers millions of pounds in lost revenue and missed opportunities. If you are planning on running an AdWords campaign or are currently running an AdWords campaign it is vital that you stop this potentially crippling drain of marketing resources and funds.

According to Google an invalid click and invalid click activity is defined as “any clicks or impressions that artificially inflate an advertiser’s costs, or a publisher’s earnings.” Even with all the precautions and security measures taken by Google’s Ad Traffic Quality team – click fraud is still a major issue.

Last year around 90% of Google’s $74 billion revenue came from advertising – so they are committed to protecting users against issues such as click fraud. The company recently launched an in-depth Ad Traffic Quality Resource Centre designed for both advertisers and publishers.

Monitor Your Ad Traffic

Although Google will help monitor the traffic that your ads generate, it is imperative that you also monitor all the traffic and statistics yourself. Some of the easiest ways to monitor traffic are listed below:

Segmenting Ad Traffic: This breaks down traffic based on different channels, making it easier for you to determine the affect these sources are having on the traffic.

Know Who’s Visiting Your Site: Using Google Analytics will help you understand the sources of your traffic as well as looking for any suspicious activity or behaviours.

Don’t Click Your Own Ads: If you click your own ad it can raise a very large red flag to Google, who filter all ad activity. Google may see this as trying to inflate your own earnings with the possibility of disabling the account altogether.

Partnering with low quality sites: Invalid clicks and traffic may increase when working with questionable and untrustworthy ad networks and directories. Always make sure any partnerships are made with high quality sites that have strong online reputations.

Google Will Take On Some Of The Work

Google will use a real-time detection and filtering system to monitor and examine each click on your AdWords advertisement campaign. When looking at the click Google examines several data points and factors including:

  • Time click was made
  • Any duplicate clicks on the ad
  • Any other relevant click patterns

When it comes to invalid clicks Google will follow a series processes to investigate any potential click fraud. The automated algorithms proactively filter clicks, to make sure that the account is never charged (these discarded clicks can be viewed in your account).

Offline analysis uses automated algorithms alongside manual analysis to detect any offline invalid clicks and then credit the account of the advertiser.

In more serious cases Google will conduct a full investigation and will resolve the matter within days.

Daily Budget

Users often get very worried if they see that the majority of their AdWords budget has been spent up early in the day. But this doesn’t necessarily mean that anything untoward is happening with your account – before looking for invalid clicks you should consider the following factors:

  • The daily budget which you have set may not be enough to take care of the traffic that the ads will receive on a daily basis. Have a look at re-optimising your ad, your bid for each click or simply increasing the budget for your campaign.
  • Trends including recent breaking news can greatly impact on the traffic your ads generate
  • Ad settings including ad delivery methods set to ‘accelerate’ speeds up the occurrence of your ads, which will use your daily budget very quickly
  • The time of day your ad is being delivered will also have an impact. Different times of the day could yield more valuable traffic and your ads should be targeted at these times.

If you have checked these factors then it is likely that you are suffering from invalid clicks.

Invalid clicks can be a real problem for your Google AdWords campaign, always make sure you monitor the campaign closely, look at your daily budgets and utilise the tools provided by Google to protect yourself from click fraud.

For a no obligation consultation on your AdWords campaign, please complete the form below

 

Email Marketing – Blacklists and How To Get Off Them

Email marketing is one of the most powerful tools that your business can utilise to help promote your brand and drive traffic to your website. But at some point it is likely that your IP or domain will have been blacklisted, if this happens it is important to know why it has happened and how to get yourself removed.

How Does Blacklisting Work?

Blacklists usually use spam trap email addresses to identify IP addresses and domains that send unwanted commercial email. Spam traps are email addresses that an operator believes shouldn’t receive any emails from marketers or any other sources. These spam traps generally fall into three categories:

Recycled Spam Traps: Email addresses that were once valid, but have been dormant for a year or more, meaning they could not have engaged with any email sent to the address.

Typo Traps: These are email addresses that can end up on a mailing list, due to an error made by the user. For example sending to example@hotmial.com rather than example@hotmail.com; in the same way that the recycled spam traps work sending excessive emails to these addresses can indicate poor list acquisition and poor list cleansing.

Pristine Traps: Email lists that have been purchased, scraped or rented could contain email addresses that have not signed up to receive any marketing emails. Again this is a sign of poor list acquisition practices and management.

How You Can Reduce Email Blacklisting

To help reduce the risk of email blacklisting then you should consider the following steps.

Confirmed Opt-Ins: When looking to build a mailing list one of the easiest ways to avoid any blacklisting is to only use addresses with a confirmed opt-in. This means that only valid email addresses that wish to receive marketing will be on your list. You will avoid all spam traps and you have increased your chances of clicks and opens.

Engagement Based Sunsetting: Another effective method is to remove any addresses from your mailing lists that haven’t opened or clicked for a period of time. This will help reduce exposure to recycled spam traps and typo traps. Sending reputation can also be improved as will spam reports and unsubscribes.

Real Time Address Validation: As soon as an email address signs up for your list immediately check for validity and typos. This again will reduce the risk of emails been caught in typo traps along with pristine trap hits. While this can be time consuming it is also extremely valuable.

How To Get Off An Email Blacklist

Even if you follow all the best practices and procedures for your email marketing campaigns and lists, you could still find yourself blacklisted. So what do you do to get off these lists?

First of all it is important to monitor your IP address closely and check if you have been blacklisted. Once you have this knowledge then you can begin the process of removing yourself from the list.

Some lists require you to do nothing other than wait for a period of time (usually 1-2 weeks), once this is up your IP will automatically drop from the blacklist.

Other blacklists will require you to complete a submission form to have your IP address removed from the blacklist. Cleaning up your list and tightening up list security before submitting the form is also advisable.

Another method is to change your ISP. In some cases the dynamic IP address your ISP assigns to you can become compromised and added to blacklists – without you having done anything wrong. Changing your IP address provider to a ‘cleaner’ alternative can help keep you away from blacklists or remove you if you have been added.

Security Issues You Could Encounter When Using A Shared Hosting Server

When setting up your website there are several different types of web hosting service you can choose to use, but one of the most popular services is shared hosting.

Most businesses who are setting up websites usually go for a shared web hosting service as it can be easier to use. But there is a downside to this; as your website is sharing the same server and IP address as other websites you could face serious security issues which may have an adverse effect your website and your business.

Despite the fact your website will have a separate domain and different content, the fact that it is on a shared server basically links to all the other sites on that server. Depending on the hardware used by the server, a shared hosting service can host thousands of websites.

If you are looking to add your businesses website to a shared server you should consider the following:

Attacks From Hackers

If another website on a shared server is attacked by hackers, then your website could also be affected, if the security breach is serious enough. Also if your website is hacked it could have an impact on neighbouring websites on the server.

IP Address Sharing

If you choose to use a shared website hosting service, then you will be sharing the same IP address as the other websites on the server. While this is quite common, it is important to remember that if website contains ‘adult content’ or ‘spam’ then you can be associated with it and it can effect rankings.

Also if another website on the server is blacklisted, then anyone who shares that IP address will also get blacklisted, including your businesses website. So if you are planning on sending emails from the server and it has already been blacklisted because another website has been ‘spamming’ then this could have a negative impact on any email campaigns you plan to run.

Sharing CPU and Memory Resources

On a shared web hosting server you and other websites will be sharing CPU and memory. As CPU and RAM share resources, you will be provided with a guaranteed amount of disk space. It is possible that one of the other websites on the server utilises more than their fair share and it can adversely affect you and other users.

VPS Hosting Provides A Cost Effective Solution For Web Hosting

One of the best alternatives to shared hosting services, is a Linux VPS hosting service. Also known as virtual dedicated server hosting, VPS divides server resources into individual virtual servers, rather than having each site shared on one server.

This allows resources to be allocated in a way that does not directly exhibit the underlying server hardware.

Always take time to research any shared website hosting services you will be looking to use, as you could be at risk even if your website is doing everything right!

How Secure Is Your Website?

Just how secure is your website? A recent study conducted by Google found there has been a 32% rise in the number of hacked websites, and they believe that this number will only increase in the years ahead – as hackers methods become more sophisticated.

Here are six of the most common hacking methods and the best ways your website can be pro-active and counteract these attacks.

Strong and Unique Passwords

Hackers can use a variety of methods to determine a user’s password. These can range from basic guessing techniques, to using common variations of popular passwords. Whichever is used there is no doubt compromised account passwords are a major issue.

It is important for you to create a strong password (a combination of capital letters, numbers etc.) whilst making it unique to the site, don’t use the same password across multiple sites. You can also use additional security tools like two-factor authentication for added strength.

Missing Security & Software Updates

If your website is running with old/out of date software that requires a patch or updated could leave you vulnerable to an attack. It is vital that you that all the web server software, CMS, plugins, and other essential software that is used by website is set to update automatically – if this isn’t possible then make manual checks regularly.

Get Your Free Security review & recommendations:

Insecure Plugins & Themes Running On Your Site

We have already touched on making sure that all software including plugins and themes are fully updated – but it is also important to remove themes or plugins that are no longer maintained by their developers.

It is also important to be wary of any free plugins or themes which may be downloaded through unfamiliar websites, as it has become a more common tactic for hackers to add malicious code to free versions of paid plugins or themes.

Social Engineering Attacks

Very similar to phishing attacks, social engineering attacks rely on the user thinking they are providing vital information to a webmaster or account manager. Before handing out any personal or website information always check email addresses match-up with previous correspondence – never give details to anybody you are unfamiliar with.

Security Policy Weaknesses

Having bad security policies on your website can have a major impact, these can include not enabling HTTPS on your site, allowing users to create weak passwords and handing admin access out too freely.

It is always best practice to ensure the highest security controls configured correctly, that user access and privileges are properly managed, that logs are checked, and that encryption is used.

Data Leaks

Any data that isn’t correctly uploaded or is not managed properly can easily become part of a leak. One of the most common methods to obtain this information is called “dorking” which uses search engines to locate compromised data. Always remember that employees only have access to the data they need to use and that any URLs you do not wish to be part of the search engines are removed in the correct way.

Website security is now more important than ever – don’t let your website be attacked by neglecting these easy to follow steps.