Entries by David Foster

5 Local SEO Myths That Never Go Away!

No matter what, there are (and likely always will be) misconceptions and “myths” when it comes to local SEO. These questions and statements come up time and time again, and it’s clear that there are a number of very common misconceptions that rear their head every so often. Let’s take a look at the top […]

Giving Your Website a Speed Boost

When first approached, increasing your page speed can seem a daunting task, particularly with the indepth reports and analysis some tools and websites offer these days. However, it can be broken down into a simple plan and tackled with ease. With Page Speed now a strong ranking factor for mobile search, the need for your […]

Google Speed Update Rolled Out

It has taken six months to prepare, but the Google Speed update is now here and rolling out to all users. It currently only has an impact on mobile search rankings of the internet’s slowest sites. Google has been including page speed in to its ranking factors since 2010, however it was focused on desktop […]

Prioritising Your SEO Tasks

It can be all too easy to get carried away optimising your website in sporadic ways without knowing what is actually benefitting your website and your bottom line. The matter of fact is there is never just one, simple straightforward answer to “What do we need to do to optimize our site?”, as SEO is […]

Local Business Content Success – Taking on The Big Brands

Small business owners are always taking on an uphill battle when going against big brands and a ranking system that favours them. But there are ways to be smart about your marketing campaigns and there are ways to use content tactically in order to take on the competition. We’ve said it more than once and […]

Overcoming Common Link Building Obstacles

Anyone who has dedicated any time to link building knows just how tough it can be to successfully build a worthwhile, legitimate and “legal” link network. It’s difficult, and that probably isn’t going to change any time soon, particularly if you are focusing on content-driven links. But it’s not impossible; there are ways to overcome […]

Using Domain Names For Marketing

The days of battling for an exact-match domain are long gone, and whilst domain names don’t hold the same weight they used to in terms of SEO, you’d be surprised just how powerful the right domain name can be in a marketing campaign. Most small businesses operate fine with just one domain name, but companies […]

5 Common PPC Mistakes You’re Probably Making

Managing a PPC campaign often has its ups and downs, and to make errors is in human nature! Luckily the most common Paid Search mistakes are easily fixed, and usually all it takes is a little extra time, awareness and rolling up your sleeves. By taking a different approach to your PPC activities, you’ll find […]

Mythbusting Negative SEO

You’ve probably heard of negative SEO before, but you may not be entirely clued-up on what does and doesn’t constitute as negative SEO. It’s this middle ground that can cause issues, misconceptions and bad practice. So to shed some light, let’s delve into the nitty gritty of what actually is and isn’t regarded as negative […]

Are You Being Too Restrictive On Your PPC?

It’s a well-known fact that it’s quite easy to “waste” money on PPC in a very short amount of time. For this reason you will often find PPC management being overly strict and really tuning in their configuration to be too defensive. But this protective stance can have its downsides. Lets take a look at […]