Entries by David Foster

Using Domain Names For Marketing

The days of battling for an exact-match domain are long gone, and whilst domain names don’t hold the same weight they used to in terms of SEO, you’d be surprised just how powerful the right domain name can be in a marketing campaign. Most small businesses operate fine with just one domain name, but companies […]

5 Common PPC Mistakes You’re Probably Making

Managing a PPC campaign often has its ups and downs, and to make errors is in human nature! Luckily the most common Paid Search mistakes are easily fixed, and usually all it takes is a little extra time, awareness and rolling up your sleeves. By taking a different approach to your PPC activities, you’ll find […]

Mythbusting Negative SEO

You’ve probably heard of negative SEO before, but you may not be entirely clued-up on what does and doesn’t constitute as negative SEO. It’s this middle ground that can cause issues, misconceptions and bad practice. So to shed some light, let’s delve into the nitty gritty of what actually is and isn’t regarded as negative […]

Are You Being Too Restrictive On Your PPC?

It’s a well-known fact that it’s quite easy to “waste” money on PPC in a very short amount of time. For this reason you will often find PPC management being overly strict and really tuning in their configuration to be too defensive. But this protective stance can have its downsides. Lets take a look at […]

Old AdWords Interface to be Phased Out

We’ve written before about the AdWords interface updates that were rolled out last year (for better and worse!) which google is calling the “new AdWords Experience”. Currently users of AdWords have been able to toggle back and forth between the two different interfaces, with many opting to stick with the older interface they were comfortable […]

4 Ways To Find Great Content Ideas

Creating quality, informative and engaging content is one of the most important factors of current search engine optimisation. It can also be one of the most fun aspects, however we all hit writer’s block at some stage and the thought of creating content soon becomes a bore. It can be difficult to create unique and […]

Mobile First Index, a Refresher

The new Mobile First Index continues to roll out and it’s a hot topic in the SEO industry. We’ve talked about it in the past, but now it’s time for a refresher to ensure you’re completely on board for this new Google experience. In March of 2018, Google rolled out a new mobile first index. […]

10 Tips to Get Your Tweets On To Google

When you’re trying to occupy a lot of space for your branded search results as a way to combat negative reviews or content that may not be flattering, Twitter can provide a quick increase in the canvas you control on page one. It’s also just a nice way of dominating your brand exposure and there […]

8 SEO Trends Heating Up In 2018

We already wrote about some SEO Trends to watch in the New Year, but we think it’s about time for a refresher. Here are some of the hottest topics being talked about in SEO so far this year: Voice Search We’ve been talking about optimising for voice search for quite some time now, and it’s […]

Google is officially testing “more results” button

Google is officially testing a new button in mobile search results; rather than the user clicking to the next page of results, they can instead click a “more results” button, which will load additional search results below the current results. All of the search results from the first one to the last are on the […]