Entries by David Foster

Google AdWords Gets a Facelift

Google has confirmed that the brand new interface for AdWords is available for all advertisers and boasts upgraded visuals, improved speed and even more tools for management. Whilst not necessarily brand new, as the update begun rolling out from August of last year, the roll-out had continued right up until the present. Exclusive features to […]

Soar, BMS Corporate & Word of Mouth

We teamed up earlier this month with fellow Greater Birmingham Chambers of Commerce member, BMS Corporate Ltd, to help them build their online presence and generate business on the web after their negative experience with another online marketing firm. Not only did we do a fantastic job for them (if we do say so ourselves!) […]

Getting Smarter With Content & SEO

As much as Google changes it’s algorithms, one thing remains constant – content is king. Good quality content is what ultimately drives your customer engagement and interactions and, of course, conversions. But, according to research, only 20% of B2C and around 50% of B2B content receives any engagement at all as a large percentage of […]

Delving Deeper into Google Maps Q&A

Last month we wrote about Google’s New Q&A Feature For Maps and now we’ve had more time to look at the new feature, here are some key points you should know about when looking to use it for your business. #1 – You may need to update the app to see it The new feature […]

4 Common Domain Name Misconceptions

Here are 4 common misconceptions about registering a domain name. 1 – Registering a domain name is difficult! You can purchase or ‘register’ a domain name in as little as 5 minutes these days. There are plenty of registrar websites that function like clockwork and are designed to be as simple as possible. They offer […]

How To Predict Your ROI From SEO

SEO, and online marketing in general for that matter, can seem like a daunting endeavour to business owners and marketing execs who are just breaking out onto the web world. After all, you can quite easily sink a large budget into your online activity without being able to accurately predict the return on your investment […]

Increasing Sales with Product Page & Ecommerce SEO

It’s not rocket science, but it can still come as a surprise how much of a positive impact SEO will have on the revenue and sales generated by your ecommerce website. Optimising for search engines as well as conversion will increase your traffic and sales, it’s that simple. Here are the most common questions we […]

AdWords Ad Rotation Settings Being Trimmed

Recently Google announced that they would be making a change to the settings for ad rotation with AdWords. Whilst there were previously 4 settings available, these will now be sliced in half, leaving users with the following 2: “Optimize: Prefer best performing ads” and “Do not optimize: Rotate ads indefinitely.” Users will now also be […]

Google Testing Ads in Local Business Knowledge Panels

Google is currently “experimenting with new ways to surface helpful and relevant local information to users on Google Maps and Search,” according to one of its spokespersons  “Maintaining a good experience for our users is our top priority and based on feedback, we’ll determine whether to roll these changes out permanently and broadly.” More accurately, […]

4 Key Points to Consider When Looking at Live Chat

It is an often overlooked and underappreciated feature, but according to research, 45% of online consumers like to have a live chat feature available when they are conducting research online and prior to or during making a purchase. It’s not rocket science – in most cases a higher level of engagement between businesses and their […]